Publicity campaigns
Publicity is a time-tested public relations tool and continues to hold significant relevance in today’s marketing landscape. Our publicity campaign services is one of the ways we straddle between marketing and public relations.
At Brand Spark, our approach is tailor-made, not one-size-fits-all. We pride ourselves on effectively communicating the intended message to achieve the desired results.
Depending on the client’s goal, we design campaigns that:
- create awareness for events,
- draw attention to an idea,
- increase participation in an initiative or,
- garner support for a cause.
To achieve these goals we deploy traditional PR techniques like media relations and combine them digital marketing to deliver wide reach and engagement.