The talk about content can be overwhelming for small business owners but the reality is that the future is digital and having your own media is no longer a fad but a necessity. Ideally, your own media should be a medium under your control such as a website or blog. However, as a small business […]
Author Archives: Efe Obiomah
15
May
May
Nigerian chef, Hilda Effiong Bassey aka “Hilda Baci,” and her cook-a-thon trended all weekend. Whilst the chef set out to break a Guinness World Record of the “longest cooking marathon by an individual,” the #HildaBaciCookathon is a PR event that was carefully planned. Here are seven things to note from the record-breaking event. Hilda Baci […]
24
Feb
Feb
Non-governmental organisations (NGOs), non-profits and the public sector do not sell products but communicate with the public like commercial organisations. As such, NGOs and public institutions have similar public relations (PR) or communication goals. Their communication goals range from raising awareness about social issues and public policy to changing attitudes, gaining public trust, raising funds […]
16
Jan
Jan
It’s almost the end of January so let me quickly wish you a happy New Year before it becomes too late to do so! In 2022, we provided lots of PR tips for personal branding and those suited to businesses that market consumer goods, that is business-to-business or B2C companies. To kick off 2023, we […]
20
Dec
Dec
The 2022 FIFA World Cup came to a magical end on Sunday. As the Supersport presenter Thomas Mlambo said, the final was the “fairytale end fans wanted.” Lionel Messi finally lifted the FIFA World Cup trophy, perhaps the most coveted sports trophy in the world, and the only football award which was hitherto missing from […]
23
Nov
Nov
Nigerian tech start-ups have embraced public relations (PR) in an impressive yet uncharacteristic way. It is uncharacteristic because, in this market, start-ups do not care about brand building. All they want to do is sell, and they often turn to digital marketing to drive sales. How this interest in PR amongst Nigerian founders came to […]
18
Nov
Nov
As the influence of the screen – television, cinema and streaming – continues to increase, debates about the negative impacts of television continue to rage. Still, television plays an important role in public relations (PR). Ahead of World Television Day, we are spotlighting some movies and TV shows you can enjoy this weekend with noteworthy […]
31
Oct
Oct
As the year draws to a close, it is time to begin to think about what your business would like to achieve in the new year. Before the festivities kick in, have a budget planning session which will enable you identify business objectives and a budget that will drive those objectives. Finalising a plan and […]
10
Oct
Oct
“Brand story” and “storytelling” are new buzzwords thrown around by content marketers which have left many clients locally, feeling bamboozled. If you are one of those clients, after reading this post, you will be at ease. Let us begin with the “Brand story.” A “Brand story” captures the essence of your brand by recounting the […]
29
Sep
Sep
A couple of days ago, I found myself in a discussion about the logos of the three major contending political parties – it’s great to be able to say “three major parties.” At the core of the discussion was the Nigerian Labour Party’s brand recognition amid its growing popularity. Someone wanted to know what the […]