Several Nigerian small businesses are unfamiliar with the 7Ps of Marketing also known as the Marketing Mix. As such, they are not exploiting them appropriately to grow their businesses. The marketing mix consists of; the product (or service), price, place (distribution), promotion (advertising, product PR, sales promotions, direct marketing and personal selling), physical evidence, people […]
Author Archives: Efe Obiomah
29
Aug
Aug
Very often, I get asked by small business owners why they need a website, and my answer is very simple, “because it is a great way to generate sales leads.” Here’s a scenario. Recently, a friend asked me to advise a friend of hers – a small business owner – how she might create some […]
01
Aug
Aug
When you ask most individuals what is the most important thing required to start a business, they say funding. When you ask what they require to grow their business, they say funding. Money will never be enough for any business irrespective of size, so the secret is to prioritise and to learn to scale and […]
25
Jul
Jul
A lot of Nigerian start-ups or small business owners are in a hurry to hire a PR firm to launch their businesses. However, when these small business owners approach PR consultants seeking their services, more often than not, they are unfamiliar with the briefing process. The relationship between any organisation and PR firm should kick […]
21
Jul
Jul
When many people think of branding, they think about logos, brand colours and slogans. However, when you think of personal branding, it becomes glaring that branding is much more than the visual elements. This is because your reputation is your personal brand. A key goal behind building a personal brand is to create a strong […]
11
Jul
Jul
We are very excited to bring this blog where we will discuss all things about branding and public relations (PR) as it affects individuals and organisations. These tips will help you use PR to your advantage. But for a start, here are seven truths we have learnt about running a small business in Nigeria. Define […]