Like a speaking engagement, moderating a panel discussion is a way to build your personal brand and increase your visibility as a business owner, executive or public relations practitioner. However effectively moderating a panel discussion requires some preparation. Here are the seven steps I followed in moderating the panel discussions at the Mindsplace Awakening Summit […]
Category Archives: Branding
21
May
May
People make mistakes and accidents happen, so crises are inevitable in business. Where there is a crisis, there will be negative publicity. We do not subscribe to the notion that “All publicity is good publicity,” but believe you can turn negative publicity positive through a strategic process. Here are five tips to help you manage and transform a challenging […]
Imagine you pick up your mobile phone in the morning, and the first message you see is from your shareholder asking the question: How do we build a cult following for our brand? The question must have kept your investor awake all night, so you must quickly provide an answer. What will be your answer? […]
20
Dec
Dec
The 2022 FIFA World Cup came to a magical end on Sunday. As the Supersport presenter Thomas Mlambo said, the final was the “fairytale end fans wanted.” Lionel Messi finally lifted the FIFA World Cup trophy, perhaps the most coveted sports trophy in the world, and the only football award which was hitherto missing from […]
18
Nov
Nov
As the influence of the screen – television, cinema and streaming – continues to increase, debates about the negative impacts of television continue to rage. Still, television plays an important role in public relations (PR). Ahead of World Television Day, we are spotlighting some movies and TV shows you can enjoy this weekend with noteworthy […]
10
Oct
Oct
“Brand story” and “storytelling” are new buzzwords thrown around by content marketers which have left many clients locally, feeling bamboozled. If you are one of those clients, after reading this post, you will be at ease. Let us begin with the “Brand story.” A “Brand story” captures the essence of your brand by recounting the […]
29
Sep
Sep
A couple of days ago, I found myself in a discussion about the logos of the three major contending political parties – it’s great to be able to say “three major parties.” At the core of the discussion was the Nigerian Labour Party’s brand recognition amid its growing popularity. Someone wanted to know what the […]
01
Aug
Aug
When you ask most individuals what is the most important thing required to start a business, they say funding. When you ask what they require to grow their business, they say funding. Money will never be enough for any business irrespective of size, so the secret is to prioritise and to learn to scale and […]
21
Jul
Jul
When many people think of branding, they think about logos, brand colours and slogans. However, when you think of personal branding, it becomes glaring that branding is much more than the visual elements. This is because your reputation is your personal brand. A key goal behind building a personal brand is to create a strong […]
11
Jul
Jul
We are very excited to bring this blog where we will discuss all things about branding and public relations (PR) as it affects individuals and organisations. These tips will help you use PR to your advantage. But for a start, here are seven truths we have learnt about running a small business in Nigeria. Define […]