The talk about content can be overwhelming for small business owners but the reality is that the future is digital and having your own media is no longer a fad but a necessity. Ideally, your own media should be a medium under your control such as a website or blog. However, as a small business […]
Category Archives: Marketing
05
Sep
Sep
Several Nigerian small businesses are unfamiliar with the 7Ps of Marketing also known as the Marketing Mix. As such, they are not exploiting them appropriately to grow their businesses. The marketing mix consists of; the product (or service), price, place (distribution), promotion (advertising, product PR, sales promotions, direct marketing and personal selling), physical evidence, people […]