Non-governmental organisations (NGOs), non-profits and the public sector do not sell products but communicate with the public like commercial organisations. As such, NGOs and public institutions have similar public relations (PR) or communication goals. Their communication goals range from raising awareness about social issues and public policy to changing attitudes, gaining public trust, raising funds […]
Category Archives: PR
16
Jan
Jan
It’s almost the end of January so let me quickly wish you a happy New Year before it becomes too late to do so! In 2022, we provided lots of PR tips for personal branding and those suited to businesses that market consumer goods, that is business-to-business or B2C companies. To kick off 2023, we […]
20
Dec
Dec
The 2022 FIFA World Cup came to a magical end on Sunday. As the Supersport presenter Thomas Mlambo said, the final was the “fairytale end fans wanted.” Lionel Messi finally lifted the FIFA World Cup trophy, perhaps the most coveted sports trophy in the world, and the only football award which was hitherto missing from […]
18
Nov
Nov
As the influence of the screen – television, cinema and streaming – continues to increase, debates about the negative impacts of television continue to rage. Still, television plays an important role in public relations (PR). Ahead of World Television Day, we are spotlighting some movies and TV shows you can enjoy this weekend with noteworthy […]
31
Oct
Oct
As the year draws to a close, it is time to begin to think about what your business would like to achieve in the new year. Before the festivities kick in, have a budget planning session which will enable you identify business objectives and a budget that will drive those objectives. Finalising a plan and […]
10
Oct
Oct
“Brand story” and “storytelling” are new buzzwords thrown around by content marketers which have left many clients locally, feeling bamboozled. If you are one of those clients, after reading this post, you will be at ease. Let us begin with the “Brand story.” A “Brand story” captures the essence of your brand by recounting the […]
05
Sep
Sep
Several Nigerian small businesses are unfamiliar with the 7Ps of Marketing also known as the Marketing Mix. As such, they are not exploiting them appropriately to grow their businesses. The marketing mix consists of; the product (or service), price, place (distribution), promotion (advertising, product PR, sales promotions, direct marketing and personal selling), physical evidence, people […]
01
Aug
Aug
When you ask most individuals what is the most important thing required to start a business, they say funding. When you ask what they require to grow their business, they say funding. Money will never be enough for any business irrespective of size, so the secret is to prioritise and to learn to scale and […]
25
Jul
Jul
A lot of Nigerian start-ups or small business owners are in a hurry to hire a PR firm to launch their businesses. However, when these small business owners approach PR consultants seeking their services, more often than not, they are unfamiliar with the briefing process. The relationship between any organisation and PR firm should kick […]
11
Jul
Jul
We are very excited to bring this blog where we will discuss all things about branding and public relations (PR) as it affects individuals and organisations. These tips will help you use PR to your advantage. But for a start, here are seven truths we have learnt about running a small business in Nigeria. Define […]
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