This seems like a question for the beginning of the year, but 16 July is World PR Day, WPRD, so what better time to ask? The 2024 theme for WPRD is “The Future of Public Relations in a Changing World” and we cannot look into the future without looking at the past. So, my response […]
Category Archives: Small business tips
03
Jul
Jul
The talk about content can be overwhelming for small business owners but the reality is that the future is digital and having your own media is no longer a fad but a necessity. Ideally, your own media should be a medium under your control such as a website or blog. However, as a small business […]
23
Nov
Nov
Nigerian tech start-ups have embraced public relations (PR) in an impressive yet uncharacteristic way. It is uncharacteristic because, in this market, start-ups do not care about brand building. All they want to do is sell, and they often turn to digital marketing to drive sales. How this interest in PR amongst Nigerian founders came to […]
31
Oct
Oct
As the year draws to a close, it is time to begin to think about what your business would like to achieve in the new year. Before the festivities kick in, have a budget planning session which will enable you identify business objectives and a budget that will drive those objectives. Finalising a plan and […]
05
Sep
Sep
Several Nigerian small businesses are unfamiliar with the 7Ps of Marketing also known as the Marketing Mix. As such, they are not exploiting them appropriately to grow their businesses. The marketing mix consists of; the product (or service), price, place (distribution), promotion (advertising, product PR, sales promotions, direct marketing and personal selling), physical evidence, people […]
25
Jul
Jul
A lot of Nigerian start-ups or small business owners are in a hurry to hire a PR firm to launch their businesses. However, when these small business owners approach PR consultants seeking their services, more often than not, they are unfamiliar with the briefing process. The relationship between any organisation and PR firm should kick […]
11
Jul
Jul
We are very excited to bring this blog where we will discuss all things about branding and public relations (PR) as it affects individuals and organisations. These tips will help you use PR to your advantage. But for a start, here are seven truths we have learnt about running a small business in Nigeria. Define […]