Category Archives: Uncategorized

Book review: ‘Fire Up Your Brand’ by Ayodotun Akinfenwa

As a young marketing executive in Nigeria in the 2000s, I did not know any marketing books by Nigerian authors to build my marketing knowledge. So, I was thrilled when Ayodotun Akinfenwa Akinfenwa announced on LinkedIn that she’d written a book in the same week that a young marketing executive asked me to recommend a […]

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