Our brand story
Brand Spark is a public relations firm in Nigeria. We help forward-thinking individuals and organisations build reputable brands.
Changing mindsets about public relations in Nigeria
When most Nigerians think about public relations, they think about media relations. When they think about branding, they think about advertising, and when they think about brands, they think about products and services.
We want to change these mindsets by building bankable personal and organisational brands.
Using public relations to build brands
At Brand Spark, we are operating at the intersection of marketing and public relations so we simply refer to ourselves as ‘Brand Builders.’
So, whether it is launching a new product, promoting an idea, influencing public opinion, showcasing sustainable business practices or defending a personality or business in crisis, our goal is to build people and organisations into reputable brands by fostering strong relationships with those who matter so they can be profitable. However, we ensure that the brands we build have a strong purpose.
A holistic approach to public relations
We adopt a holistic approach to brand and reputation management by integrating paid, earned, shared and own media to deliver synergy in communication. This integrated communication strategy allows us focus on who the target audiences are, how and where to reach them.
For new brands, we grow visibility quickly to ensure that the brand sparks; and for established brands, we add the spark to re-energise them. As a contemporary public relations firm in Nigeria, this means deploying social media marketing and influencer programmes as much as pursuing newspaper editorials or television interviews so long as the client’s objective is met.
What we do for you
We help you become reputable so that you can attract customers and investors.