Tag Archives: Branding

The magic behind moderating an engaging panel discussion

Like a speaking engagement, moderating a panel discussion is a way to build your personal brand and increase your visibility as a business owner, executive or public relations practitioner. However effectively moderating a panel discussion requires some preparation. Here are the seven steps I followed in moderating the panel discussions at the Mindsplace Awakening Summit […]

The power of the FIFA World Cup in image-making

The 2022 FIFA World Cup came to a magical end on Sunday. As the Supersport presenter Thomas Mlambo said, the final was the “fairytale end fans wanted.” Lionel Messi finally lifted the FIFA World Cup trophy, perhaps the most coveted sports trophy in the world, and the only football award which was hitherto missing from […]

Movies and TV shows with noteworthy PR lessons

As the influence of the screen – television, cinema and streaming – continues to increase, debates about the negative impacts of television continue to rage. Still, television plays an important role in public relations (PR). Ahead of World Television Day, we are spotlighting some movies and TV shows you can enjoy this weekend with noteworthy […]

The brand story vs. storytelling

“Brand story” and “storytelling” are new buzzwords thrown around by content marketers which have left many clients locally, feeling bamboozled. If you are one of those clients, after reading this post, you will be at ease.  Let us begin with the “Brand story.” A “Brand story” captures the essence of your brand by recounting the […]

Does the Labour Party have a brand recognition problem?

A couple of days ago, I found myself in a discussion about the logos of the three major contending political parties – it’s great to be able to say “three major parties.” At the core of the discussion was the Nigerian Labour Party’s brand recognition amid its growing popularity. Someone wanted to know what the […]

Five PR channels to promote your brand

When you ask most individuals what is the most important thing required to start a business, they say funding. When you ask what they require to grow their business, they say funding. Money will never be enough for any business irrespective of size, so the secret is to prioritise and to learn to scale and […]

7 Things we’ve learnt about running a small business in Nigeria

We are very excited to bring this blog where we will discuss all things about branding and public relations (PR) as it affects individuals and organisations. These tips will help you use PR to your advantage. But for a start, here are seven truths we have learnt about running a small business in Nigeria. Define […]

Brand Spark is committed to ensuring protection of all personal information that we hold, and to provide and to protect all such data. We recognise our obligations in updating and expanding this program to meet the requirements of GDPR.