As a young marketing executive in Nigeria in the 2000s, I did not know any marketing books by Nigerian authors to build my marketing knowledge. Most people also had to travel abroad to attend short courses to gain knowledge on brand building. For these reasons, I was thrilled when Ayodotun Akinfenwa Akinfenwa announced on LinkedIn […]
Tag Archives: Content creation
16
Jul
Jul
This seems like a question for the beginning of the year, but 16 July is World PR Day, WPRD, so what better time to ask? The 2024 theme for WPRD is “The Future of Public Relations in a Changing World” and we cannot look into the future without looking at the past. So, my response […]
03
Jul
Jul
The talk about content can be overwhelming for small business owners but the reality is that the future is digital and having your own media is no longer a fad but a necessity. Ideally, your own media should be a medium under your control such as a website or blog. However, as a small business […]