Tag Archives: Guinness World Record

Do something newsworthy

Nigerian chef, Hilda Effiong Bassey aka “Hilda Baci,” and her cook-a-thon trended all weekend. Whilst the chef set out to break a Guinness World Record of the “longest cooking marathon by an individual,” the #HildaBaciCookathon is a PR event that was carefully planned.  Here are seven things to note from the record-breaking event. Hilda Baci […]

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