Nigerian chef, Hilda Effiong Bassey aka “Hilda Baci,” and her cook-a-thon trended all weekend. Whilst the chef set out to break a Guinness World Record of the “longest cooking marathon by an individual,” the #HildaBaciCookathon is a PR event that was carefully planned. Here are seven things to note from the record-breaking event. Hilda Baci […]
