It’s almost the end of January so let me quickly wish you a happy New Year before it becomes too late to do so! In 2022, we provided lots of PR tips for personal branding and those suited to businesses that market consumer goods, that is business-to-business or B2C companies. To kick off 2023, we […]
Tag Archives: PR tips
18
Nov
Nov
As the influence of the screen – television, cinema and streaming – continues to increase, debates about the negative impacts of television continue to rage. Still, television plays an important role in public relations (PR). Ahead of World Television Day, we are spotlighting some movies and TV shows you can enjoy this weekend with noteworthy […]
31
Oct
Oct
As the year draws to a close, it is time to begin to think about what your business would like to achieve in the new year. Before the festivities kick in, have a budget planning session which will enable you identify business objectives and a budget that will drive those objectives. Finalising a plan and […]
29
Aug
Aug
Very often, I get asked by small business owners why they need a website, and my answer is very simple, “because it is a great way to generate sales leads.” Here’s a scenario. Recently, a friend asked me to advise a friend of hers – a small business owner – how she might create some […]
01
Aug
Aug
When you ask most individuals what is the most important thing required to start a business, they say funding. When you ask what they require to grow their business, they say funding. Money will never be enough for any business irrespective of size, so the secret is to prioritise and to learn to scale and […]
25
Jul
Jul
A lot of Nigerian start-ups or small business owners are in a hurry to hire a PR firm to launch their businesses. However, when these small business owners approach PR consultants seeking their services, more often than not, they are unfamiliar with the briefing process. The relationship between any organisation and PR firm should kick […]
11
Jul
Jul
We are very excited to bring this blog where we will discuss all things about branding and public relations (PR) as it affects individuals and organisations. These tips will help you use PR to your advantage. But for a start, here are seven truths we have learnt about running a small business in Nigeria. Define […]