Tag Archives: reputation management

Image showing diversity and inclusion at the 2022 FIFA World Cup opening ceremony in Qatar
Image credit: AP via Marca
20
Dec
Branding, PR

The power of the FIFA World Cup in image-making

Posted on by Efe Obiomah

The 2022 FIFA World Cup came to a magical end on Sunday. As the Supersport presenter Thomas Mlambo said, the final was the “fairytale end fans wanted.” Lionel Messi finally lifted the FIFA World Cup trophy, perhaps the most coveted sports trophy in the world, and the only football award which was hitherto missing from […]

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A barrel of apples symbolising how the failure of one of the 7Ps of marketing could damage brand reputation
Image credit: Canva
05
Sep
Marketing, PR, Small business tips

The 7Ps of marketing and your business reputation

Posted on by Efe Obiomah

Several Nigerian small businesses are unfamiliar with the 7Ps of Marketing also known as the Marketing Mix. As such, they are not exploiting them appropriately to grow their businesses. The marketing mix consists of; the product (or service), price, place (distribution), promotion (advertising, product PR, sales promotions, direct marketing and personal selling), physical evidence, people […]

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